BettingJobs is thrilled to collaborate with our client, a prominent online bookmaker known for transforming the sports betting and gaming industry, in their search for a Mandarin SEO Marketing Specialist to join their team.

As the Mandarin SEO Marketing Specialist, you will plan, develop, and implement new SEO channels to increase visibility and attract traffic as well as design and optimise landing pages and short links for better engagement and conversions.

To be considered for this role, you must have a minimum of 5 years experience in Baidu SEO, with at least two successful cases of attracting substantial traffic whilst being fluent in Mandarin.

Responsibilities:

• Plan, develop, and implement new SEO channels to increase visibility and attract traffic.
• Design and optimise landing pages and short links for better engagement and conversions.
• Monitor, maintain, and improve keyword rankings on Baidu and other relevant search engines.
• Drive customer conversions through innovative strategies, such as SEO hijacking.
• Test and troubleshoot basic localised network issues to ensure smooth functionality.

Requirements:

• Minimum 5 years of experience in Baidu SEO, with at least two successful cases of attracting substantial traffic.
• Fluent in Mandarin, with strong reading and writing skills.
• In-depth knowledge of current SEO tools, trends, and strategies in the market.