BettingJobs is working with a LATAM focused iGaming operator who are looking for a Head of Performance to join their team in LATAM, North America or Europe.

Responsibilities:

• You will be responsible for defining and executing an advanced, data-centric paid media strategy, optimising the acquisition funnels, navigating regulatory complexities, integrating
• AI-powered personalisation across channels, and continuously identifying new acquisition opportunities across emerging platforms
• This is a high-impact leadership role, reporting directly to the executive team and working cross-functionally across data, product, CRM, and technology
• Design and lead the long-term performance marketing strategy across regulated and non-regulated markets, ensuring sustainable and profitable growth
• Own and optimise the digital acquisition P&L, with a laser focus on ROI, LTV, and CPA
• Elevate the sophistication of the acquisition engine through advanced tracking, attribution modelling, and real-time campaign optimisation using AI and machine learning
• Proactively navigate regulatory and technical challenges unique to the online betting industry
• Integrate performance marketing with CRM, Content, and Product teams to drive full- funnel conversion optimisation
• Lead, mentor, and scale a high-performing performance marketing team across multiple regions
• Collaborate closely with Data Science and Technology teams to ensure precision in campaign measurement and attribution
• Identify and capitalise on emerging acquisition channels and trends, including platforms like TikTok, Twitch and Kick.com
• Drive continuous innovation by evaluating, testing, and implementing new marketing technologies, platforms, and methodologies

Requirements:

• 10+ years of experience in digital performance marketing, with at least 5 years in the online betting, gaming, or similarly regulated industries
• Deep expertise in Google Ads, Meta Ads, WhatsApp campaigns, TikTok Ads, and X Ads, as well as advanced paid media management platforms (e.g., SA360, Meta Advantage+)
• Proven experience working with mobile measurement partners (MMPs) such as Adjust or AppsFlyer, and attribution/fraud prevention systems
• Strong technical knowledge in tracking (GA4, GTM, Segment) and data integration.
• Hands-on experience applying AI/ML solutions to campaign optimisation and personalisation
• Highly analytical, data-driven, and results-oriented, with a strong command of metrics such as ROAS, LTV, CAC, and cohort analysis
• Demonstrated success in leading cross-functional teams and managing complex acquisition funnels at scale
• Proactive problem-solver with excellent decision-making capabilities, able to operate under pressure and in fast-paced environments
• Experience managing affiliate marketing programs in the online betting space
• Spanish & English fluency is a must – Portuguese are a strong advantage