BettingJobs are working with an Online Sportsbook and Casino Operator within the iGaming industry, who are looking to add a Brand Manager to their team based in Dubai.

Responsibilities:

• Analyse brand positioning and consumer insights.
• Shape and communicate our vision and mission.
• Translate brand elements into plans and go-to-market strategies.
• Manage a team of marketing people working on brand initiatives.
• Lead creative development to motivate the target audience to “take action”.
• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities.
• Oversee new and ongoing marketing and advertising activities.
• Monitor product distribution and consumer reactions.
• Devise innovative growth strategies.
• Align the company around the brand’s direction, choices and tactics.

Requirements:

• 4 plus years of experience.
• Minimum bachelor’s degree. Experience in identifying target audiences and devising effective campaigns.
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind.
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up to date with latest trends and marketing best practices Job Summary
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.