BettingJobs are working with a very successful sportsbook and casino operator who are looking to add a CRM Manager to their team in Toronto.

Responsibilities:

• Develop a comprehensive, data-driven CRM strategy for the local market, in collaboration with the HQ team taking into account local compliance, market conditions and competition.
• Ownership of the CRM plan.
• Plan and develop local, personalized and targeted campaigns using relevant customer channels such as onsite messaging, email, messaging and Social Media.
• Liaise with CRM Strategy Team in Athens HQ for fine-tuning of the automated lifecycle journeys, keeping them updated on market insights, competition intelligence, best practices.
• Ensure that the campaign execution and delivery is completed as per plan and all the relevant stakeholders are aware of the volumes, performance and outcomes.
• Deploy the bonus budget profitably through robust planning, execution and analysis.
• Analyze historical revenue performance and forecast future program performance.
• Initiate and manage the development process of creatives -from brief to delivery- with a laser focus on the customer insight and deliver customer engagement and response.
• Lead ongoing segmentation of the customer base in the market to identify insights and target customer segments with specific campaigns.
• Identify customer touchpoints and ensure that the right actions and communications are implemented.
• Keep abreast of advertising standards and consumer protection laws and standards in local market.
• Follow and report on competitor activity within the local market.
• Regular reporting to senior stakeholders on success of campaigns, demonstrating a deep understanding of customer motivation.

Requirements:

• 4 years of CRM, lifecycle management or marketing, preferably in a technology company.
• Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile.
• Well versed in extracting customer insight from data.
• Great organization, planning and prioritization skills, with strong attention to detail.
• Solid experience in implementing, driving and managing complex multi-channel campaigns.
• Professional experience in operating CRM tools (Adobe Campaign or Salesforce CRM, for example). Optimove tool will be considered a plus.
• Exceptional stakeholder management and collaboration skills.
• Excellent command of English.