BettingJobs are working with a very successful sportsbook and casino operator who are looking to add a CRM Manager to their team in Toronto.
Responsibilities:
Develop a comprehensive, data-driven CRM strategy for the local market, in collaboration with the HQ team taking into account local compliance, market conditions and competition.
Ownership of the CRM plan.
Plan and develop local, personalized and targeted campaigns using relevant customer channels such as onsite messaging, email, messaging and Social Media.
Liaise with CRM Strategy Team in Athens HQ for fine-tuning of the automated lifecycle journeys, keeping them updated on market insights, competition intelligence, best practices.
Ensure that the campaign execution and delivery is completed as per plan and all the relevant stakeholders are aware of the volumes, performance and outcomes.
Deploy the bonus budget profitably through robust planning, execution and analysis.
Analyze historical revenue performance and forecast future program performance.
Initiate and manage the development process of creatives -from brief to delivery- with a laser focus on the customer insight and deliver customer engagement and response.
Lead ongoing segmentation of the customer base in the market to identify insights and target customer segments with specific campaigns.
Identify customer touchpoints and ensure that the right actions and communications are implemented.
Keep abreast of advertising standards and consumer protection laws and standards in local market.
Follow and report on competitor activity within the local market.
Regular reporting to senior stakeholders on success of campaigns, demonstrating a deep understanding of customer motivation.
Requirements:
4 years of CRM, lifecycle management or marketing, preferably in a technology company.
Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile.
Well versed in extracting customer insight from data.
Great organization, planning and prioritization skills, with strong attention to detail.
Solid experience in implementing, driving and managing complex multi-channel campaigns.
Professional experience in operating CRM tools (Adobe Campaign or Salesforce CRM, for example). Optimove tool will be considered a plus.
Exceptional stakeholder management and collaboration skills.
BettingJobs are working with a fast-growing online casino business based in Malta, they are searching for an Affiliate Manager with experience in Finnish markets to join their team...
Bettingjobs is working with a growing, successful Casino operator and B2B iGaming supplier who are looking for a Country Manager for the US Market to join their dynamic team in Dub...
BettingJobs is working with a well-funded, online casino start-up looking who are seeking to hire a knowledgeable Head of Retention and Operations to join their team in Prague.
...
BettingJobs are working with a fast-growing online casino business based in Malta, they are searching for an Affiliate Manager with experience in Finnish markets to join their team.
Responsibilities:
Manage and grow existing affiliate accounts for all the company brands.
Monitor and review the performance of these accounts to ensure return on
Country Manager
MarketingOperations
Middle East
Job Ref: 20494
Bettingjobs is working with a growing, successful Casino operator and B2B iGaming supplier who are looking for a Country Manager for the US Market to join their dynamic team in Dubai.
Responsibilities:
Drive turnover growth and client base expansion, while pursuing new business opportunities.
Serve as primary liaison between clients and the
BettingJobs is working with a well-funded, online casino start-up looking who are seeking to hire a knowledgeable Head of Retention and Operations to join their team in Prague.
Responsibilities:
Lead and evolve global CRM team for expansion.
Plan and execute strategic promotions to reduce churn and boost yield.
Drive best practice
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