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    SEO Expert

    BettingJobs are working with a platform provider to the online casino industry, who are looking to add a SEO Expert to their team.

    Responsibilities:

    • Design and implement comprehensive SEO strategies to increase the company’s search engine results rankings and improve its online visibility.
    • Conduct advanced keyword research tailored to the iGaming industry to capture target demographics and drive relevant traffic.
    • Collaborate with content creators to ensure all website content is SEO-friendly, utilizing best practices for keyword usage, content structuring, and quality.
    • Audit and optimize website architecture, including URL structure, link building, and navigation, ensuring the site is optimized for search engines and user experience.
    • Regularly analyze and report on the effectiveness of SEO strategies, using tools such as Google Analytics and SEMrush, and adjust plans as needed.
    • Monitor competitors’ SEO activities and adapt strategies to maintain and gain competitive advantages.
    • Stay up to date with the latest SEO trends and changes, including search engine algorithms, and ensure compliance with iGaming regulations and best practices.

    Requirements:

    • Bachelor’s degree in Marketing, Information Technology, or a related field. At least 3-5 years of SEO experience, preferably in the iGaming industry.
    • Proficient in SEO tools (e.g., Google Analytics, SEMrush, Moz), CMS platforms (e.g., WordPress), and understanding of HTML/CSS.
    • Strong analytical capabilities with an ability to interpret data to make informed decisions.
    • Excellent verbal and written communication skills.
    • Ability to quickly identify issues and implement effective solutions.
    • Extensive knowledge of the iGaming industry’s trends and regulatory environment

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