Responsibilities

• Oversee the day-to-day operations of our sports betting platform, ensuring a seamless, engaging, and rewarding experience for players.
• Develop and implement player retention strategies to enhance loyalty and increase lifetime value for sports bettors.
• Collaborate with the marketing and promotions teams to create and execute retention-focused campaigns and promotions tailored to sports betting players.
• Analyse player behaviour and feedback to refine the user journey, increase engagement, and reduce churn.
• Track and optimize performance metrics, identifying areas for improvement in player retention and revenue generation.
• Stay up-to-date on sports trends, competitor activities, and emerging technologies to ensure our sports betting offering remains competitive and innovative.
• Ensure all sports betting operations comply with licensing requirements, regulatory standards, and responsible gaming practices.
• Work closely with other departments such as product, customer support, and analytics to align retention strategies with broader business goals.
• Lead, mentor, and develop a team focused on player retention, ensuring alignment with the company’s objectives and best practices.

Requirements:

• 5+ years of experience in sports betting management, player retention, or similar roles within the iGaming industry.
• Strong knowledge of sports betting operations, customer behaviour, and retention strategies.
• A bachelor’s degree in Business, Marketing, or a related field is preferred.
• Proficiency in using data analytics tools to monitor performance, make informed decisions, and optimize retention efforts.
• Excellent negotiation, stakeholder management, and interpersonal skills.
• Experience with sports betting platforms, CRM tools, and back-office systems.
• Familiarity with compliance standards, including AML, responsible gaming, and data protection.
• Knowledge of emerging trends in sports betting technology, gamification, and player retention strategies.