BettingJobs is partnering with a leading provider of cutting-edge gambling software solutions in their search for a Senior CRM Manager to join their team in Malta.
Responsibilities:
Design and implement both high-level and detailed CRM campaign strategies tailored to Sportsbook audiences via multiple channels and by utilising a mix of automated journeys and ad-hoc campaigns.
Handle the end-to-end creation of campaigns, including writing engaging copy, setting up bonuses, conducting AB tests, and analysing results.
Act as the requester and project manager for the production team of designers and CRM executives.
Leverage data to understand customer behaviour, optimise segmentation, and improve the effectiveness of promotions.
Perform light design work to support campaigns and promotions.
Analyse campaign results, conduct investigations, and apply insights to improve future performance.
Stay ahead of industry trends, revisiting established promotion strategies and testing new ideas to discover what works best.
Drive the CRM strategy for launching a new sports betting brand, ensuring a strong market entry and establishing a competitive edge.
Optimise the costs of bonuses and rewards to increase ROI.
Requirements:
At least 5 years of Sportsbook CRM experience.
Proven experience in creating both strategic and tactical CRM plans.
Hands-on experience in executing campaigns, including:
Writing copy.
Setting up bonuses.
Handling investigations.
Analysing results and running AB tests.
A passionate sports fan and sports bettor.
Deep understanding of promotions that resonate with sportsbook audiences, coupled with a willingness to test and challenge assumptions.
A startup hustle-mentality, comfortable getting your hands dirty and jumping in to help wherever and whenever needed.
Nice-to-Have:
Experience with Fast Track CRM.
Deep knowledge of and interest in the Australian sports scene and local leagues.
A background as a sports trader.
A tech enthusiast who enjoys exploring new tools and systems.
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