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    Senior CRM Manager

    BettingJobs is partnering with a leading provider of cutting-edge gambling software solutions in their search for a Senior CRM Manager to join their team in Malta.

    Responsibilities:

    • Design and implement both high-level and detailed CRM campaign strategies tailored to Sportsbook audiences via multiple channels and by utilising a mix of automated journeys and ad-hoc campaigns.
    • Handle the end-to-end creation of campaigns, including writing engaging copy, setting up bonuses, conducting AB tests, and analysing results.
    • Act as the requester and project manager for the production team of designers and CRM executives.
    • Leverage data to understand customer behaviour, optimise segmentation, and improve the effectiveness of promotions.
    • Perform light design work to support campaigns and promotions.
    • Analyse campaign results, conduct investigations, and apply insights to improve future performance.
    • Stay ahead of industry trends, revisiting established promotion strategies and testing new ideas to discover what works best.
    • Drive the CRM strategy for launching a new sports betting brand, ensuring a strong market entry and establishing a competitive edge.
    • Optimise the costs of bonuses and rewards to increase ROI.

    Requirements:

    • At least 5 years of Sportsbook CRM experience.
    • Proven experience in creating both strategic and tactical CRM plans.
    • Hands-on experience in executing campaigns, including:
    • Writing copy.
    • Setting up bonuses.
    • Handling investigations.
    • Analysing results and running AB tests.
    • A passionate sports fan and sports bettor.
    • Deep understanding of promotions that resonate with sportsbook audiences, coupled with a willingness to test and challenge assumptions.
    • A startup hustle-mentality, comfortable getting your hands dirty and jumping in to help wherever and whenever needed.

    Nice-to-Have:

    • Experience with Fast Track CRM.
    • Deep knowledge of and interest in the Australian sports scene and local leagues.
    • A background as a sports trader.
    • A tech enthusiast who enjoys exploring new tools and systems.

    Consultant

    Jack Finnie

    Get in touch