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    Retention Specialist

    Our client, a prominent sportsbook dedicated to providing an unparalleled betting experience is currently searching for an exceptional Retention Specialist to join their friendly team based in South Africa.

    Responsibilities:

    • Assist in driving the direct marketing strategy across SMS, email, and other digital marketing platforms.
    • Set up, test, execute, and report on marketing campaigns and promotions across various platforms.
    • Configure and distribute landing pages.
    • Provide timely briefs to designers and copywriters, and review their work.
    • Manage timelines and schedules for external communications.
    • Research, evaluate, segment, and generate list selections for targeted and mass mailings from the Gaming system.
    • Conduct competitor analysis of marketing campaigns and websites.
    • Update content on client-facing websites using back-office tools.
    • Create, configure, and test promotions and campaigns.
    • Report on campaign performance.
    • Create Promos and Bonus Offers in our CRM system.
    • Draft Customer Journeys and implement them in our CRM system, reporting on performance.

     

    Requirements:

    • Matric / Grade 12.
    • Prior experience in Online iGaming and sports betting.
    • 3+ years in a technical marketing position.
    • Excellent communication and written skills.
    • Strong organisational skills.
    • Track record of success working both independently and within teams.
    • Advanced MS Office skills.
    • Experience with bulk mailing programs.
    • Basic HTML skills (preferred).
    • Experience with Landingi or similar platforms (preferred).

     

    Consultant

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