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    PPC Executive

    BettingJobs is partnering with a well-established sportsbook and casino operator to in their search for a PPC Executive. This role will be based in their Gibraltar office on a hybrid working arrangement, and will have a strong focus on the UK market.

    As the PPC Executive, your main responsibilities will be to identify opportunities for scaling activities and translate them into effective campaigns, as well as monitoring channel performance and manage budgets effectively.

    To be considered for this role, you must have 2+ years’ expereince in PPC marketing, either in Sports or Gaming (casino) as well as being proficient in the use of MS Office Suite, Excel, & Google Analytics.

    Responsibilities:

    • Plan, coordinate, analyse, and optimise campaign performance, influencing KPIs.
    • Generate innovative ideas to enhance campaigns’ performance and interaction through promotions and campaigns.
    • Identify opportunities for scaling activities and translate them into effective campaigns.
    • Monitor channel performance and manage budgets effectively.
    • Take ownership of day-to-day UA campaign management on platforms such as Google Ads, Microsoft Ads, and Apple Search Ads.
    • Contribute ideas and conduct A/B testing across digital channels to enhance performance aligned with business KPIs.
    • Ensure proper implementation of tracking.
    • Deliver comprehensive weekly and monthly reports.

    Requirements:

    • 2+ years’ experience in PPC marketing, either in Sports or Gaming (Casino).
    • Proficient in the use of MS Office Suite, Excel & Google Analytics.
    • Excellent communication and interpersonal skills to liaise with the relevant managers and internal teams. Sports knowledge and knowledge of international markets is a plus.
    • A keen eye for detail and good with numbers is essential.
    • Quick to learn new software and functionality of new products
    • Must work well, both collaboratively and independently.
    • Must thrive in a fast-paced environment.

     

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