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    Online Casino Optimisation Manager

    BettingJobs is currently seeking an Online Casino Optimisation Manager to join the team of an established iGaming company. The role of the Online Casino Optimisation Manager is to maximise onsite customer journeys and content in line with business priorities and targets.

    The Online Casino Optimisation Manager role would be well suited to an individual with experience working in a Casino Operations, Optimisation or Product role with a strong understanding of business metrics.


    • Build an optimisation strategy which drives incremental spend (through additional purchases and more time on site) for our client brands.
    • Analyse performance to make corrections to your strategy, always allowing the numbers to drive business decisions.
    • Plan your activities thoroughly, forecast how these efforts will impact business outcomes and most importantly implement your wins.
    • Partner with digital managers to plan and execute the optimisation strategy, always driving operational excellence for our clients.
    • Partner with the BI team to collate and present test results in a simple engaging way with actionable recommendations which can be applied to improve our digital products and greater business.
    • Ensure the integrity of the optimisation program at all times, including the accuracy of data, financial commitments to clients etc.
    • Contribute into executive-level reports that convey complex findings in a simple and concise manner.
    • Optimise our land-based assets to maximise revenue while minimizing costs.


    • Significant Online Casino Operations / Optimisation / Product experience.
    • People management experience.
    • In-depth knowledge and understanding of the core business metrics and KPIs.
    • A strong data centric approach to optimization and driving business metrics.
    • Ability to work closely with data, independently, interpret and present that data in engaging and meaningful ways.
    • Ability to manage and prioritize multiple marketing projects simultaneously within a complex organization.
    • Strong negotiation and relationship building skills.


    Mia Dunnington

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