BettingJobs are working with a new brand launching in Nigeria, this is a senior level role which will help set-up and run their operation in Lagos. They are looking for a Marketing Manager to join their team based in Lagos.

Responsibilities:

• Develop and implement a localised marketing strategy to position our brand effectively in the Nigerian market.
• Design and oversee integrated marketing campaigns across digital and traditional channels, including social media, email, content marketing, and out-of-home advertising.
• Create and manage a marketing calendar to align with key events, sports seasons, and promotional opportunities.
• Build and maintain a strong brand presence across all customer touchpoints.
• Ensure brand consistency in all marketing communications and materials.
• Develop and execute strategies to acquire new customers and retain existing ones, focusing on cost-effective channels.
• Collaborate with the product and customer service teams to enhance the user experience and increase customer loyalty.
• Identify and establish partnerships with local influencers, sports organisations, media outlets, and other relevant entities to enhance brand visibility.
• Negotiate and manage sponsorship deals and promotional partnerships.
• Conduct market research to understand customer preferences, competitor activities, and emerging trends in the Nigerian market.
• Use data-driven insights to optimise marketing campaigns and improve ROI.
• Recruit, train, and manage a local marketing team.
• Set performance goals and provide regular feedback to ensure team success.

Requirements:

• Minimum of 3 years of experience in a senior marketing role, preferably within the betting/gaming industry or related sectors. Minimum of 3 year’s experience in the betting/gaming industry
• Proven track record of developing and executing successful marketing campaigns in Nigeria.
• Strong understanding of digital marketing channels, including social media, SEO, PPC, email marketing, and content marketing.
• Excellent analytical skills with the ability to interpret data and make informed marketing decisions.
• Creativity and innovation in developing unique marketing strategies and campaigns.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously.
• Proficiency in English is required; knowledge of local languages is an advantage.
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. A Master’s degree or relevant certifications (e.g., Digital Marketing) is a plus.