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    Influencer Manager

    Our client, a subsidiary of a leading gaming operator, is seeking talented professionals to join their new office in Tbilisi, Georgia. They are currently looking for an Influencer Manager to join their team.

    Responsibilities:

    • Identify, vet, and onboard mid-level and micro-influencers who align with the brand’s target audiences, values, and growth objectives.
    • Negotiate agreements, set deliverables, and maintain ongoing communication to foster authentic, long-term relationships.
    • Collaborate with marketing, creative, and social teams to develop influencer briefs and content guidelines.
    • Oversee campaign timelines, content approvals, and asset delivery to ensure timely, high-quality outputs that adhere to brand standards.
    • Define KPIs for influencer collaborations (engagement rates, audience reach, sign-ups, ROI from partnerships) and monitor performance across platforms.
    • Analyse results, share insights with stakeholders, and recommend data-driven optimizations to improve future campaigns.
    • Ensure influencers understand and uphold brand messaging, tone of voice, and responsible gaming guidelines.
    • Work closely with Brand Compliance & Governance teams to guarantee that all influencer content meets regulatory and ethical standards.
    • Stay informed on emerging influencer platforms, content formats, and community trends in key regions.
    • Regularly propose new influencer segments or niche partnerships to maintain a dynamic and relevant influencer strategy.

    Requirements:

    • Bachelor’s degree in Marketing, Communications, or related field.
    • 2+ years of experience in influencer marketing with a focus on building relationships and running campaigns at scale.
    • Excellent communication, negotiation, and project management skills.
    • Familiarity with analytics tools and the ability to translate data into actionable insights.
    • Cultural adaptability and an understanding of niche communities within the gaming, sports, and entertainment spheres.

    Consultant

    Alana Moore

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