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    Head of Marketing

    BettingJobs are currently seeking a Head of Marketing for an established operator in the African market. Having established an already successful business they are looking to appoint a Head of Marketing who can add significant value and help develop the brand and grow the business in Liberia.

    This role would be well suited to an experienced senior marketing professional with a strong knowledge of the African market. Knowledge of retail betting in Africa will be key.

    The successful candidate will be based in Monrovia, Liberia.

    Responsibilities:

    • Leading and implementing the annual work plan in line with the business strategy
    • Building and managing the marketing budget
    • Develop brand positioning
    • Responsibility for promotions starting from the stage of formulating an idea to leading a campaign
    • Managing campaigns while integrating ATL and BTL activities and interfacing with the digital platforms
    • Managing the digital channels – website, application, social networks and more, while managing the offline and online marketing channels
    • Loyalty club – increasing the number of club members and their usage
    • Responsibility for the customer service unit while performing registration and education of new customers and retention of old customers
    • PR – press releases and public relations
    • Performance measurement, management, and report analysis
    • Visibility – Billboards – branding points of sale, etc


    Requirements:

    • At least 5 years of experience as a senior marketing manager
    • Strong knowledge of retail sports betting in Africa
    • Academic education in a relevant field, specialization in marketing – an advantage
    • Experience in building and managing a marketing strategy
    • Experience in retail sales
    • Experience in online sales
    • Experience in customer service management
    • Experience in marketing/product management, including leading ATL/BTL campaigns
    • Performance Marketing background
    • Creative thinking, creativity, business thinking
    • Growth focussed, goal-oriented individual
    • Willingness to relocate
    • Fluent in English

    Get in touch