BettingJobs is working with a fast-growing crypto casino who are looking for a Head of Marketing to join their team based fully remotely.

Responsibilities:

• Develop and execute a data-driven marketing strategy aligned with business goals (acquisition, retention, brand growth)
• Define the brand positioning, tone, and messaging across all channels
• Manage marketing budgets, performance metrics, and reporting for ROI and LTV
• Identify opportunities for strategic partnerships, sponsorships, and collaborations
• Plan and manage performance marketing campaigns (PPC, display, affiliates, influencers, SEO, and content)
• Build and optimize affiliate and partnership programs for scalable player acquisition
• Test and refine multi-channel user acquisition strategies tailored to crypto and iGaming audiences
• Implement player segmentation, lifecycle marketing, and CRM initiatives
• Oversee creation of marketing content — from social and blog to campaigns and creative assets
• Manage social media presence across platforms like X (Twitter), Telegram, Discord, and Reddit
• Engage with the crypto and gaming community to build loyalty and organic growth
• Track, analyse, and report on campaign performance using data tools and dashboards
• Identify key growth metrics and continuously optimize for conversion, retention, and ROI
• Collaborate with product and operations teams to align marketing insights with player experience
• As the company scales, hire, mentor, and lead a small marketing team
• Manage external agencies and freelancers as needed

Requirements:

• 4+ years of experience in digital marketing, ideally within iGaming, crypto, sports betting, or high-growth B2C tech
• Proven success scaling user acquisition and retention across digital channels
• Strong understanding of crypto audiences, Web3 marketing, and casino/gambling compliance frameworks
• Hands-on experience with paid acquisition (Twitch, Reddit, Streamers, etc.)
• Experience managing affiliate marketing programs and influencer collaborations
• Comfortable using analytics and attribution tools (GA4, Mixpanel, Looker, etc.)
• Strong creative instincts — able to brief, critique, and guide design and content effectively
• Self-starter who thrives in lean teams, capable of both strategy and execution
• Excellent written and verbal English communication skills
• Passion for gaming, crypto, and online entertainment