BettingJobs is partnering with a rapid growth iGaming operator seeking to expand their team with a Head of CRM Planning & Operations.

As the Head of CRM Planning & Operations, you will be responsible for designing and implementing CRM delivery processes that facilitate the execution of a high-volume, highly targeted campaign calendar to meet the ever-changing demands of an iGaming business, as well as monitoring emerging trends in the CRM and Gaming industries.

To be considered for this role, you must have more than 5 years of experience in managing multi-channel CRM and loyalty programs that drive incremental revenue, as well as having expertise in managing and developing a team.

Responsibilities:

• Reporting to the CRM Director, you’ll manage the CRM Campaign Planning and operations process and ensure that each campaign meets the customers and business needs.
• You will be responsible for designing and implementing CRM delivery processes that facilitate the execution of a high-volume, highly targeted campaign calendar to meet the ever-changing demands of an iGaming business.
• In partnership with the marketing technology specialists, you will enhance and expand the business’s campaign capabilities, creating reactive, real-time, and highly personalized messages for the players.
• Working with the contact centre, you’ll shape the company’s ever-changing approach to VIP management, ensuring that the best customers feel valued and appreciated.
• You will own and manage the promotional calendar for different customer groups across the main product verticals. I ensure the effective use of the promotional budget and optimize bonus spending.
• Collaborate closely with the broader marketing team to continuously enhance the creative and campaign output across all product verticals.
• Working with your team and the data analysts, you’ll own the delivery of campaign reporting and insight. Turning the findings into strategic advancements.
• You will monitor emerging trends in the CRM and Gaming industries and suggest new strategies and approaches.

Requirements:

• More than 5 years of experience in managing multi-channel CRM and loyalty programs that drive incremental revenue, as well as expertise in managing and developing a team.
• Must have substantial experience with both enterprise and mid-range CRM systems. Xtreme Push experience is preferred; however, experience with major CRM tools such as Adobe, Braze, Optimove, Iterable, or Salesforce is essential.
• A proven track record of optimizing and delivering lifecycles and complex customer segmentation is required.
• Experience with personalization technology such as Movable Ink and Taxi4Email is preferred.
• Strong collaboration and expertise in influencing and driving decisions among senior commercial stakeholders are essential.
• Strong analytical skills are crucial for interpreting data to inform decisions, alongside the ability to simplify complex topics for varying experience levels and seniority.
• Capacity to manage several high-priority projects in a fast-paced environment.
• Driven, passionate, and determined, a self-starter with a talent for problem-solving.
• Fully proficient in both written and spoken English.