BettingJobs is working with a LATAM focused iGaming operator who are looking for a Head of CRM to join their team in Argentina, Brazil or Spain.

Responsibilities:

• Manage and optimize CRM systems to nurture customer relationships and drive sales.
• Develop and execute innovative marketing strategies to attract and retain customers.
• Plan and oversee multi-channel marketing campaigns aligned with business goals.
• Leverage data insights to enhance customer engagement and adapt to evolving needs.
• Track key marketing metrics, define KPIs, and measure campaign effectiveness.
• Organize and manage promotional events to engage potential customers.
• Evaluate and select CRM software while staying informed on industry trends.
• Oversee CRM budget, ensuring efficient resource allocation.
• Lead CRM and loyalty strategies across customer segments, managing stakeholders effectively.

Requirements:

• 5+ years in a leadership role within the gaming industry.
• Proven expertise in managing large-scale CRM strategies.
• Experience with multi-channel marketing, automation, targeting, and A/B testing.
• Hands-on experience with CRM automation platforms (e.g., XtremPush).
• Strong track record in developing CRM and loyalty programs that drive results.
• Excellent stakeholder management and collaboration with third-party partners.
• Strong analytical skills in database marketing, segmentation, and performance reporting.
• Fluent Spanish speaker