BettingJobs are working with a very successful online casino affiliate business based in the UK. They are looking to add to their technical team with this Head of Content to join their team on a remote basis.

Responsibilities:

• Lead and manage a team of in-house content writers and freelancers.
• Oversee workflow and task distribution to ensure deadlines and quality standards are met.
• Conduct regular editorial reviews, providing feedback and implementing content best practices.
• Develop and maintain editorial calendars aligned with SEO and business goals.
• Own and optimize the end-to-end content publishing process, including editing, formatting, and uploading to CMS.
• Define and enforce content guidelines, tone of voice, and quality standards.
• Manage website content using WordPress, including page creation, layout styling, and internal linking strategies.
• Collaborate with developers/designers for more complex implementations and design updates.
• Troubleshoot layout, UX, and SEO issues in the CMS environment.
• Work closely with SEO and affiliate teams to ensure all content meets best practice standards.
• Conduct keyword research and competitor analysis to guide content planning.
• Monitor content performance using Google Analytics, Search Console, Ahrefs/SEMrush, etc.
• Recommend and implement on-page SEO improvements across content pieces and site sections.
• Stay up-to-date with industry changes in online casino, UKGC regulations, and gambling-related SEO trends.
• Ensure compliance with advertising standards, affiliate guidelines, and responsible gambling practices.

Requirements:

• 5+ years of experience in digital content roles, with at least 2 years managing teams.
• Proven track record in iGaming / online casino content, preferably in the UK market.
• Deep understanding of SEO, particularly for affiliate and long-form informational content.
• Proficient in using WordPress, including page builders, plugins, schema, and styling.
• Strong project management skills with experience using tools like Trello, Asana, or ClickUp.
• Excellent editorial skills — attention to detail, grammar, and structure.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Data-driven mindset with familiarity in using analytics tools to track and report content performance.