BettingJobs are currently seeking a Director of Marketing Intelligence for an established gaming brand, to be based in their UAE office.

The successful candidate will leverage data to identify business opportunities, lead innovative campaign development, manage end-to-end execution, and collaborate with cross-functional stakeholders to drive results.

Responsibilities:

• Collaborate with various business and technical stakeholders within the organization to identify and explore realistic business opportunities for implementing big data initiatives.
• Demonstrate a strong drive to learn and master new technologies and techniques.
• Mine and analyse extensive data from the company database to optimize business strategies.
• Assess the effectiveness and accuracy of new data sources and data gathering techniques.
• Lead the implementation and application of models, methods, and standards in complex projects and environments.
• Interpret data and deliver substantiated analyses using advanced analytical techniques and tool
• Lead customer segmentation and lifetime valuation efforts using clustering, predictive modelling, and classification algorithms
• Assist in designing, training, scoring, and deploying predictive and machine learning algorithms using programming languages such as Python, R, and SAS.
• Demonstrate familiarity with relevant machine learning packages, including Pandas, Scikit-Learn, SciPy, and NumPy for Python, as well as Caret, Dplyr, randomForest, and nnet.
• Plan and develop future-proof data processes that enable seamless model improvements without disrupting ongoing production.
• Automate reporting and monitor model and data accuracy.

Requirements:

• Minimum undergraduate degree in a quantitative field such as Computer Science, Finance, Economics, or Statistics. MBA is a plus.
• Five years or more in the casino industry and preferably 8 years plus of postgraduate work experience.
• Strong analytical skills.
• Proficiency in data mining techniques and tools.
• Ability to generate and present innovative campaign ideas.
• Ability to develop, maintain and interpret market insights reporting systems.
• Ability to design and execute effective campaign workflows and processes.
• Proficiency in maintaining competitive intelligence programs, including market segmentation and strategic profiling.
• Understanding and analysis of market trends to inform strategic planning.
• Knowledge of analysing qualitative and quantitative data to identify target markets and consumer expectations.