BettingJobs are working with and established UK based gaming company who are looking to add a Digital Marketing Manager to their growing marketing team. As Digital Marketing Manager, you will be responsible for growing the active user base by effectively acquiring new customers.

This role would be well suited to an experienced Digital Marketing professional with strong knowledge of user acquisition within the iGaming industry.

Responsibilities:
• Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC)
• Building and maintaining brand presence across multiple social media channels
• Creating, executing, and monitoring marketing campaign budgets
• Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment
• Coordinating with the Head of Marketing and rest of the marketing team to identify innovative growth strategies
• Preparing reports on the performance of marketing campaigns
• Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels

Requirements:
• At least 2 or more years’ experience in digital marketing
• A bachelor’s degree in marketing or other relevant fields
• Basic knowledge of HTML and other platform tools
• Working experience with website analytics, social media platforms and digital advertising best practices
• Excellent written and oral communication skills
• Experience with Google Analytics, Google Ads / Facebook Ads manager

This role can be remotely based within the UK or Ireland with occasional travel required both within the UK and overseas.