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    CRM Operation Specialist

    Our client, a subsidiary of a leading gaming operator, is seeking talented professionals to join their new office in Tbilisi, Georgia. They are currently looking for a CRM Operation Specialist to join their team.

    Responsibilities:

    • Oversee the end-to-end execution of CRM campaigns, ensuring timely and accurate delivery across multiple channels (email, SMS, push notifications, in-app messaging).
    • Coordinate with the CRM team to develop campaign schedules, timelines, and task prioritisation, ensuring smooth operations.
    • Ensure that all campaigns are aligned with customer segmentation strategies and business objectives.
    • Continuously review and optimise CRM processes to improve efficiency and effectiveness, including campaign setup, execution, reporting, and feedback loops.
    • Implement best practices for CRM campaign workflows, automation, and operational procedures.
    • Work closely with marketing, product, analytics, and customer support teams to align CRM operations with broader marketing strategies and business goals.
    • Ensure alignment and communication across departments to guarantee consistency in messaging and customer experience.
    • Monitor CRM campaign performance in real-time and address any operational issues or bottlenecks.
    • Proactively identify opportunities to improve campaign delivery and customer engagement, and troubleshoot any operational issues that arise.
    • Ensure data accuracy and integrity across CRM systems and platforms, and work with the data team to maintain up-to-date customer databases.
    • Oversee campaign performance analysis and reporting, providing actionable insights to stakeholders and identifying opportunities for optimisation.
    • Oversee the management and optimisation of CRM tools and platforms to streamline operational efficiency.
    • Collaborate with the CRM team to ensure proper tool functionality, data integration, and reporting capabilities.
    • Lead and coordinate the CRM operations team, ensuring proper training, workflow adherence, and performance tracking.
    • Foster a collaborative environment and provide guidance and support to team members to ensure high-quality execution of CRM operations.
    • Collect feedback on CRM processes and customer interactions to continuously improve and personalise the customer experience.
    • Ensure that customer journeys are seamless, timely, and personalised to increase retention and player satisfaction.

    Consultant

    Alana Moore

    Get in touch