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    CRM Manager

    BettingJobs are working with a newly launched casino operator, they are MGA licensed and their Malta based team is growing quickly. They are searching for a CRM Manager to join their team, the role is hybrid. Apply today for a confidential discussion

     

    Responsibilities:

    • Work with the Head of Marketing to create converting customized CRM campaigns for multiple geos and countries, including emails, push, SMS, tournaments and more.
    • Manage communication of campaigns across different channels including Email, SMS, on-site and push notification.
    • Plan, create, implement, and optimise the CRM marketing strategies, customer journeys and ad-hoc campaigns.
    • Create customer marketing segments and matching customers’ life cycles including default funnels and localized promotional activities.
    • Liaison with other stakeholders and casino managers for display of games and promotions.
    • Perform analysis and provide market insights.
    • Work to provide additional marketing insights for CRM and customer segments, together with BI.
    • Define, analyse, and provide outputs of the performance of CRM.
    • Identify key opportunities for improvement by using data, research, and industry insights.
    • Develop and maintain an annual campaign calendar.
    • Perform quality control checks on the quality and content of all campaigns across different customer segmentation, browsers, device combinations and ensure sign off for all main languages.
    • Helping to drive the campaign planning in collaboration with relevant stakeholders.
    • Undertaking competitor analysis of current marketing activities and reporting on the findings.

    Requirements:

    • Minimum four years of previous experience in CRM Marketing or advertising role within the iGaming industry
    • Proven track record of developing, implementing, and driving multi-channel campaigns and campaign strategies based on an understanding of customer needs and customer profile.
    • Professional experience in operating CRM tools and in possession of high technical skills
    • Great organization, communication, and analytical skills with high attention to detail
    • Native level in English language
    • A team player

    Consultant

    Jack Finnie

    Get in touch