BettingJobs is currently hiring for a leading gambling operator looking to a CRM Manager based in Malta.

Key Responsibilities:

• Plan, execute, and optimise multi-channel CRM campaigns focused on the Dutch player lifecycle
• Collaborate with central marketing, product, data, and compliance teams to ensure local initiatives are aligned with the company’s global strategy
• Use customer insights and segmentation to personalise offers and promotions
• Ensure all campaigns are fully compliant with Dutch gambling laws and regulations (KSA)
• Monitor CRM KPIs and performance metrics; report on campaign effectiveness and adjust strategies accordingly
• Manage and maintain customer databases and segmentation
• Support player reactivation and VIP engagement in collaboration with the Customer Support and VIP teams
• Act as the CRM voice for the Netherlands internally, advocating for the local player and market needs

Requirements:

• Minimum 3 years’ experience in CRM or Lifecycle Marketing, ideally in the iGaming or online entertainment industry
• In-depth knowledge of the Dutch iGaming landscape and customer behaviour
• Native-level Dutch and fluent English language skills (written and verbal)
• Experience with CRM platforms such as Optimove, Braze, Salesforce, or similar
• Strong analytical mindset and experience working with BI tools like Looker, Power BI, or Tableau
• Hands-on knowledge of customer segmentation, retention strategies, and A/B testing
• Familiarity with GDPR and Dutch gambling compliance regulations
• Detail-oriented with excellent organizational and project management skills
• Passion for gaming and a data-driven approach to decision-making

Nice to Have:

• Experience working with regulated markets and local authorities like Kansspelautoriteit (KSA)
• Understanding of gamification mechanics and bonus optimisation
• Background in UX/CX as it relates to player journeys and CRM automation