BettingJobs are working with an already established land-based and online gaming operator who are planning to launch an online crypto casino/sportsbook, who are looking for a Chief Marketing Officer to join their team based remotely.

Responsibilities:

• Craft and implement a comprehensive global marketing plan focused on player acquisition and brand positioning.
• Leverage digital marketing channels, including social media, SEO, content marketing, and PPC, to maximise brand visibility and reach.
• Build and expand affiliate networks and strategic partnerships to drive player traffic and enhance brand credibility.
• Develop and maintain a strong international brand presence, adapting strategies to meet diverse cultural and market needs.
• Utilise data analytics to track, measure, and optimise campaign performance, ensuring that KPIs are met or exceeded.

Requirements:

• Proven experience in digital marketing within the online gaming or casino industry, ideally with exposure to cryptocurrency.
• Expertise in international branding and the ability to craft tailored marketing campaigns for diverse global markets.
• Strong analytical skills with experience using data to inform strategy and improve marketing ROI.
• Creativity and innovation in brand development, player engagement, and promotional campaigns.
• Familiarity with affiliate marketing and partnership development to drive player acquisition.