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    Chief Marketing Officer

    BettingJobs are working with a B2B agency who operate a number of iGaming brands. They are seeking a Chief Marketing Officer to join their team.

    The successful candidate will be responsible for the overall strategies of the various teams within Marketing and will be expected to establish an effective organisation framework between the teams in order to leverage opportunities and improve ROI. As such, the CMO shall oversee and positively influence the contribution of Marketing to the company’s goals and objectives.

    • Responsible for Marketing, including:
    • Performance Marketing across multiple channels including Facebook, Google, Networks & ASO.
    • Brand/positioning and Product Marketing.
    • Creative Services production of well-fitting and high-performing creatives.
    • Platform relations (i.e. Apple & Google).
    • Community Management (including social media and influencer activity).
    • Ownership of all existing Customer Touchpoints.
    • Promotional and Communication Strategy Planning and Execution.
    • Automation and Journey Structure Definition.
    • Brand/positioning and Product Marketing.
    • Working closely with the Creative Studio to ensure production of well-fitting and high-performing creatives.
    • Work with the leadership team to agree high-level Marketing strategy/plans and goals/targets that drive profit and complement business objectives.
    • Set the overall strategy for Marketing to keep being ahead of competitors in terms of functional expertise, tracking and marketing systems.
    • Develop/review/refine Marketing strategies for each site including product positioning, pillars, campaign roadmaps and media/channel mix with a view to increasing ROI.
    • Reporting of Marketing performance to the leadership team.
    • Guardian of the company’s corporate image.
    • Lead, coach, develop and support direct and in-direct reports.
    • Manage the creative process and balance this with business needs.

    • Over 5 years of experience within a leadership position.
    • Experience of brand strategy and marketing campaigns, including communications.
    • Technical understanding of tracking and reporting systems.
    • Analytical competencies / mindset.
    • Strong problem solving and organisational skills.
    • Growth focused, goal oriented individual.
    • Able and willing to lead from the front, getting “hands on” as required.
    • Excellent written and verbal communications skills.
    • A diplomatic and professional approach, able to gather and share information in an energetic and inclusive manner, while dealing effectively with challenging situations.
    • A people person who enjoys managing teams and cares about their team’s welfare, as well as their output.
    • Ideally passionate about Casinos and Casino Content.


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