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    Chief Marketing Officer

    BettingJobs are currently seeking a CMO for an established operator in the African market. Having established an already successful business they are looking to appoint a CMO who can add significant value and help develop the brand and grow the business in Liberia.

    This role would be well suited to an experienced senior marketing professional with a strong knowledge of the African market. Knowledge of retail betting in Africa will be key.
    The successful candidate will be based in Monrovia, Liberia.


    • Leading and implementing the annual work plan in line with the business strategy
    • Building and managing the marketing budget
    • Develop brand positioning
    • Responsibility for promotions starting from the stage of formulating an idea to leading a campaign
    • Managing campaigns while integrating ATL and BTL activities and interfacing with the digital platforms
    • Managing the digital channels – website, application, social networks and more, while managing the offline and online marketing channels
    • Loyalty club – increasing the number of club members and their usage
    • Responsibility for the customer service unit while performing registration and education of new customers and retention of old customers
    • PR – press releases and public relations
    • Performance measurement, management, and report analysis
    • Visibility – Billboards – branding points of sale, etc


    • At least 5 years of experience as a senior marketing manager
    • Strong knowledge of retail sports betting in Africa
    • Academic education in a relevant field, specialization in marketing – an advantage
    • Experience in building and managing a marketing strategy
    • Experience in retail sales
    • Experience in online sales
    • Experience in customer service management
    • Experience in marketing/product management, including leading ATL/BTL campaigns
    • Performance Marketing background
    • Creative thinking, creativity, business thinking
    • Growth focussed, goal-oriented individual
    • Willingness to relocate to Africa
    • Fluent in English

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