BettingJobs is working with an established global loyalty platform provider specialising in the iGaming who are now seeking to expand their team with a Marketing Manager based hybrid from their Malta office

Responsibilities:

• Define and execute the digital strategy to attract and convert new users.
• Manage SEO, paid media, social media, email marketing, community, and influencer campaigns.
• Create and manage relevant content for blogs, videos, newsletters, and social platforms.
• Monitor and optimize KPIs such as traffic, CAC, conversion rate, and ROI.
• Develop product positioning, differentiation, and brand narrative.
• Gather user feedback and translate it into functional improvement suggestions.
• Support go-to-market planning for new features and platform updates.
• Act as the bridge between marketing and product, influencing the roadmap through data and market feedback.
• Work directly with founders and key stakeholders to align vision and priorities.
• Manage the marketing initiatives backlog, balancing short-term delivery with long-term strategy.
• Collaborate with partners and affiliates to amplify campaigns and outcomes.
• Lead a small (and growing) team with a collaborative, agile, and excellence-driven mindset.

Requirements:

• 5+ years in digital marketing, ideally in high-growth, data-driven environments.
• Experience in iGaming, betting, poker, or casino verticals (or a strong affinity with the niche).
• Has successfully scaled user acquisition funnels using SEO, paid media, and influencer marketing.
• Familiar with affiliate-based business models and performance-driven channels.
• Proven track record of executing multi-channel campaigns across LATAM and/or European markets.
• Strategic thinker with hands-on execution ability.
• Strong understanding of SEO, Google Ads, Meta Ads, GA4, CRM/email automation.
• Tracks and acts on CAC, retention, conversion.
• Understands how to tailor messaging to poker/betting/casino users.
• Can work cross-functionally with product, tech, and commercial teams.
• SEO expertise (content planning and optimization).
• Experience with Google Ads and Meta Ads.
• Knowledge of email marketing (Brevo or similar) and CRM automation.
• Strategic social media management (Instagram, TikTok, YouTube, X).
• Experience with influencer marketing and niche creator partnerships.
• Familiarity with Google Analytics 4 (GA4) and funnel analysis.
• Ability to create strategic content and interpret data with a business mindset.
• iGaming experience (or strong affinity with betting, poker, and casino).
• Fluent in Portuguese and proficient in English.