BettingJobs are working currently with a very successful iGaming operator as they look to launch a new brand into the Turkish market. In hiring this role, it is hoped that the appointed individual can eventually build a team as the business grows.

Key Responsibilities:

• Develop and implement multi-channel marketing strategies (paid, organic, social, affiliate) tailored to the Turkish market
• Localise global marketing assets and campaigns for maximum relevance and impact
• Manage affiliate relationships and acquisition funnels via the aggregator model
• Monitor campaign performance and optimize to hit KPIs (acquisition, retention, ROI)
• Conduct market research to identify trends and growth opportunities in Turkey
• Collaborate with content, design, and product teams to ensure consistency and alignment

Requirements:

• Native-level fluency in Turkish
• 3+ years of digital marketing experience, gained within the online gaming / gambling sector
• Strong understanding of the local Turkish iGaming market
• Strong understanding of the Turkish online user behaviour, culture, and regulatory landscape
• Data-driven mindset and familiarity with analytics tools (Google Analytics, Meta Ads Manager, etc.)
• Self-starter attitude with the ability to work independently and manage multiple projects