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    User Growth Product Specialist

    Our client, a prominent sportsbook dedicated to providing an unparalleled betting experience is currently searching for an exceptional User Growth Product Specialist to join their friendly team based remotely.

    Responsibilities:

    • Develop and implement marketing plans for overseas markets, driving user acquisition, retention, and monetization in Latin American and African markets.
    • Analyse data to identify effective user acquisition channels and continuously optimize growth strategies.
    • Use data to build user segmentation systems, optimise conversion funnels, and create tailored operational strategies.
    • Collaborate with cross-functional teams, including marketing, product, data analysis, and customer support, to ensure the execution of growth plans.

    Requirements:

    • Bachelor’s degree or above, with 3-5 years of hands-on experience in user growth, demonstrating strong self-drive.
    • Solid experience managing growth initiatives across multiple channels (including social media, email, SEO, ASO, and paid advertising).
    • Proficient in both English and Chinese, with the ability to use both languages professionally.
    • Strong entrepreneurial mindset, capable of handling fast-paced changes and working under pressure.
    • Prior experience with overseas projects is preferred.
    • Product management experience and prototyping skills are preferred.
    • Passionate about sports and familiarity with various sports is preferred.

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