BettingJobs is partnering with our client, a UK-based affiliate business, as they search to find an experienced User Acquisition Manager to join their team based remotely in the UK.

Key Responsibilities:

• Develop and execute comprehensive user acquisition strategies and campaigns to drive customer growth.
• Set and manage acquisition goals, budgets, and KPIs in collaboration with other team members.
• Partner with internal stakeholders to refine the customer funnel and optimize conversion rates.
• Lead paid media and affiliate marketing efforts across platforms including Meta, TikTok, Snapchat, Twitter/X, display, paid search, and ASO (App Store Marketing)
• Manage brand and affiliate partnerships to drive user growth and increase market share.
• Collaborate with internal content and media teams to develop high-performing creative and run A/B tests for ongoing optimization.
• Conduct regular campaign performance analysis and reporting, offering actionable insights to senior leadership.
• Scout and onboard new marketing partners
• Stay current with market trends and emerging technologies in user acquisition and performance marketing.

Requirements:

• Start-up mindset: proactive, adaptable, and comfortable working in a fast-paced environment.
• 3+ years of marketing experience in the online gambling space in the UK.
• Strong knowledge of the UK laws, regulations and market landscape.
• Strong understanding of digital marketing channels and tools.