BettingJobs are currently recruiting for a Country Marketing Manager with innovative gambling operator based in Manila.

Responsibilities:
• Manage a sportsbook marketing team, focusing on user acquisition.
• Lead the marketing team to achieve short-term and long-term strategic objectives.
• Build a sportsbook marketing team (B2C) from scratch.
• Lead the marketing team to complete advertising, content creation and channel marketing tasks.
• Manage and perform marketing tasks on relevant Facebook groups.
• Manage and perform marketing tasks relating to SEO, SEM, CPM, CPC, and related methods to acquire users.
• Manage and perform marketing tasks on Appstore and Google Play.
• Develop partnerships with key opinion leaders (KOL) and affiliate agents.
• Monitor and manage social media content on Telegram, Facebook, Twitter, TikTok and Instagram.
• Systematically analyze the performance of marketing campaigns using data to improve efficiency and effectiveness.

Requirements:
• 5+ years of marketing management experience in the Thai sportsbook market.
• Familiar with market and user trends in the Thai market.
• Experienced in building a team including recruitment, training, and performance appraisal.
• Fluent in English or Chinese, native level Thai.
• Excellent communication skills and the ability to use software and apps to increase efficiency.
• Excellent attention to detail.
• Strong marketing experience with the ability to create unique and effective campaigns.
• Affiliate experience is preferred.