BettingJobs is working with a start-up crypto casino brand who are looking to add a Sweepstakes / Social Casino expert to their team, to help them launch a new brand within the US market.

This role is well suited to someone with proven experience in product management, preferably in the gaming or tech industry.

Responsibilities:

1. Product Selection and Research

• Conduct in-depth research to identify trends in social and sweepstakes gaming, focusing on popular providers and unique user preferences.
• Analyse competitor platforms to define best practices and identify market gaps, informing the MVP and our unique selling proposition.
• Design a dual payment system supporting both USD and cryptocurrency, ensuring industry-leading service levels for withdrawals.
• Engage with platform and game providers to secure favourable terms for seamless integration.

1. Regulatory Compliance and Legal Setup

• Collaborate with legal advisors to draft essential terms, privacy policies, and user agreements.
• Partner with the CEO to establish a compliant business structure supporting U.S. regulations and marketing on major platforms.
• Set up a secure U.S. banking framework to manage player funds and facilitate redemptions.
• Secure agreements with payment processors and AMOE providers to meet all transaction and legal requirements.

1. Marketing and Brand Strategy Development

• Develop a marketing strategy that aligns with our brand identity, emphasizing the platform’s social and engaging qualities.
• Create targeted campaigns for U.S. users, highlighting the appeal of free-to-play models with optional purchases.
• Establish KPIs to track and optimize campaign effectiveness.
• Collaborate on promotional content, including graphics, ad copy, and placements for the U.S. market.

1. Go-to-Market Strategy and Launch

• Develop a comprehensive go-to-market plan with detailed timelines, marketing activities, and promotional events.
• Identify strategic partnerships to boost visibility and user acquisition.
• Work with the tech team to ensure seamless product integration.
• Plan onboarding and post-launch support to ensure a positive user experience and high engagement levels.

Requirements:

• Proven experience in product management, preferably in the gaming or tech industry
• Strong understanding of regulatory compliance, especially in U.S.-focused digital platforms
• Familiarity with dual payment systems (USD/crypto) and experience in payment vendor negotiation
• Excellent project management skills and ability to meet tight timelines
• Experience with brand strategy and marketing campaigns for U.S. consumers
• Strong analytical skills, with the ability to translate insights into actionable strategies