BettingJobs is working with an African focused operator, they are an established market leading brand in three regions at present and planning to launch in multiple new countries in the coming months. They are searching for a Social Media Specialist to join their team based in Malta. Experience in African markets is not a requirement for this role.

Responsibilities:

• Define and implement the social media content strategy across platforms (Facebook, Instagram, TikTok, YouTube, X, Telegram, LinkedIn, etc.) in the different markets.
• Conceptualize, brief production team and follow them until publishing engaging content (copy, visuals, videos, stories, livestreams, etc.).
• Manage the editorial calendar aligned with key sports events and marketing campaigns.
• Collaborate with creative teams, influencers, ambassadors, partners, and digital media.
• Monitor, moderate, and animate the community daily (DMs, comments, etc.).
• Drive organic growth and increase content virality.
• Analyse performance using reporting tools (engagement, reach, traffic, conversions).
• Maintain ongoing market watch on digital trends, competitors, user behaviours, and innovations in the industry.

Requirements:

• Minimum 4 to 5 years of experience in a similar role, ideally in entertainment, sports, or online gaming.
• Excellent knowledge of social media platforms and their algorithms.
• Good notions of the African markets, the rules and regulations.
• Proficiency in content creation tools (Canva, CapCut, Photoshop, etc.) and analytics platforms (Meta Business Suite, TikTok Analytics, etc.).
• Creative, autonomous, and proactive. They want someone who brings bold ideas to the table.
• Passionate about sports, sports betting, and the digital world.
• Fluent in English (Portuguese is a strong plus).
• Being able to drive different activities remotely.