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    Social Media Manager

    BettingJobs are working with an exciting peer to peer betting company looking to launch their UKGC focused sportsbook brand, who are looking to add a Social Media Manager to their team based in London.

    Responsibilities:

    • Create engaging, on-brand content for Facebook, Instagram, and TikTok (images, videos, stories, reels, carousels).
    • Engage with followers, respond to comments/messages, and foster positive brand interactions with a focus on responsible gaming.
    • Monitor social media trends and create timely, relevant content to capture audience attention.
    • Plan and schedule consistent content, including a monthly calendar aligned with campaigns, events, and promotions.
    • Track and report on performance metrics (engagement, reach, conversions) to refine content strategies.
    • Maintain an authentic brand voice and collaborate with marketing to ensure alignment with goals.
    • Support social media campaigns, contests, and promotions to boost brand awareness and customer acquisition.
    • Adhere to industry regulations, advertising guidelines, and responsible gambling standards.
    • Create and edit videos.

    Requirements:

    • Experience managing social media for a sports or betting company.
    • Creative mindset with fresh ideas that stand out in a competitive social media landscape.
    • Expertise in Facebook, Instagram, and TikTok, including organic content, community management, and platform-specific features.
    • Proficiency in design tools (Adobe Suite, Canva).
    • Excellent writing skills with a knack for engaging, humorous copy.
    • Analytical skills to track and optimise social media performance.
    • Knowledge of the gambling industry/social media landscape is a plus; an interest in sports is essential.
    • Strong project management skills, ability to meet deadlines, and deliver accurate content.

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