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    SEO Specialist

    BettingJobs are working with a UK focused sports betting company, with offices in Cardiff. They are UKGC licensed and have 2 brands currently, soon to be launching a 3rd.  They are looking for an SEO Specialist to join their team based in Cardiff.

    Responsibilities:

    • Develop and execute an SEO strategy across multiple sports betting brands.
    • Conduct keyword research, competitor analysis, and on-page optimisation.
    • Collaborate with content teams to deliver SEO-optimised articles, landing pages, and site structures.
    • Improve technical SEO elements such as site speed, crawlability, indexing, and schema markup.
    • Manage SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, Search Console) to track performance and identify opportunities.
    • Work alongside developers and product teams to implement SEO best practices.
    • Monitor rankings, organic traffic, and conversions – reporting progress regularly.
    • Ensure full compliance with UKGC regulations and responsible marketing standards.

    Requirements:

    • Proven experience in SEO for betting, iGaming, or another highly competitive niche.
    • Solid understanding of Google algorithms, ranking factors, and link-building strategies.
    • Experience with technical audits, structured data, and site migrations.
    • Strong writing/editing skills and ability to guide SEO content strategy.
    • Up-to-date knowledge of search trends in UK sports betting and seasonal traffic patterns.
    • Analytical mindset and comfort with reporting tools like GA4 and Looker Studio.
    • Bonus: Experience in affiliate SEO or multilingual/localised SEO.

    Consultant

    Scott McMillan

    +44 (0) 1355 588 962

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