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    SEO Manager

    BettingJobs are currently seeking an SEO Manager for an established iGaming company in their central London office. Working across Sportsbook and Casino the SEO Manager will be responsible for the SEO strategy, creating new pathways and optimising existing tools.

    This role would ideally be suited to an experienced SEO Manager with a strong knowledge of the online gaming industry, ideally working across both Casino and Sportsbook.

    Responsibilities:

    • Coordinate, plan, develop and implement optimization strategies that increase the company’s search engine results rankings which ultimately lead to new user acquisitions.
    • Define and own the SEO product roadmap and lead execution, delivering great user experiences to both our natural search users and search engines.
    • Manage and drive the product development process from idea to production for new product and feature launches.
    • Perform on/off-page SEO audits, competitor analysis, and identify areas for improvement.
    • SEO keywords and topic analysis to use throughout our website to promote each of our products.
    • Run technical SEO audits and align with the related teams to guarantee the site is compliant with the latest best practices.
    • Set measurable goals that demonstrate improvement in marketing efforts.
    • Monitor daily performance metrics to understand SEO strategy performance.
    • Maintain content planner, ensuring content and comms activities are aligned to corporate priorities.
    • Liaise with developers and internal teams to troubleshoot issues.
    • Research the external resources which contribute value to increasing search visibility
    • Reporting regularly search performance.
    • Research SEO trends and share across teams.

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