BettingJobs is working with an exciting and innovative startup in the Sweepstakes Casino space targeting the US market. They are looking to add an SEO Manager to their team based in London. The company are part of a larger group of successful iGaming companies and have a wealth of knowledge in the industry they are utilizing to tackle this new and exciting niche.

Responsibilities:

• Audit and optimise on-page SEO across the brand.
• Own keyword research, content strategy, and performance tracking
• Design and structure the affiliate site for maximum organic visibility
• Collaborate with our frontend developer to build technically sound, SEO-ready pages
• Create and manage content hubs targeting sweeps-related niches (e.g., free slots, bonuses, promotions)
• Monitor performance with Google Search Console, GA4, and industry SEO tools
• Conduct technical audits and recommend fixes (crawl issues, indexing, speed, internal linking)
• Stay current with algorithm changes, competitor movements, and industry best practices
• Provide regular performance updates to stakeholders

Requirements:

• 3+ years’ SEO experience, ideally with iGaming or affiliate background
• Proven success driving organic growth for content-heavy websites
• Strong working knowledge of tools like Screaming Frog, Google Search Console, SEMrush, Ahrefs, etc.
• Experience briefing developers and structuring SEO-optimised page templates
• Comfortable writing or editing high-quality SEO content
• Data-driven mindset — can turn analytics into action
• Familiarity with sweepstakes/gambling compliance in the US is a plus