Our client, a subsidiary of a leading gaming operator, is seeking talented professionals to join their new office in Tbilisi, Georgia. They are currently looking for a Senior PPC Manager to join their team.

Responsibilities:

• Develop and execute PPC campaigns across platforms like Google Ads, Bing Ads, and social media to meet acquisition and conversion goals.
• Continuously monitor, analyse, and refine campaign performance using A/B testing, bid adjustments, and ad placement strategies.
• Effectively manage and allocate budgets to ensure maximum ROI while adhering to financial guidelines.
• Conduct market and competitor analysis to uncover growth opportunities and optimize audience targeting strategies.
• Create detailed performance reports and actionable insights for stakeholders using tools like Google Analytics and custom dashboards.
• Work closely with content, design, and product teams to create engaging ad creatives and optimized landing pages.
• Ensure all campaigns and advertising materials comply with regulatory requirements across jurisdictions.
• Use PPC tools such as SEMrush, SpyFu, or similar platforms to enhance campaign efficiency and effectiveness.
• Mentor junior team members and actively contribute to knowledge-sharing initiatives within the marketing department.

Requirements:

• 5+ years of experience managing PPC campaigns, with at least 2 years in the iGaming or related industries.
• Strong expertise in Google Ads, Bing Ads, social media PPC platforms, and advanced analytics tools.
• In-depth knowledge of customer acquisition strategies, conversion funnels, and player behaviour in the iGaming space.
• Excellent analytical skills with a strong focus on data-driven decision-making.
• Bachelor’s degree in Marketing, Advertising, Business, or a related field (preferred).
• Familiarity with the latest trends in digital advertising, including programmatic and video ads.
• Strong understanding of compliance requirements in regulated iGaming markets.