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    Senior CRM Specialist

    BettingJobs is currently working with an Athens based company that focuses on all aspects of the iGaming industry from performance marketing and brand operations to their in-house tech development. They are expanding their Greece team with the addition of a Senior CRM Specialist.

    Responsibilities:

    • Develop and implement customer lifecycle strategies, ensuring alignment with overall marketing and business goals
    • Build and manage customer lifecycles and automations to support personalised and automated CRM campaigns
    • Create, manage, and analyse customer lists for accurate segmentation and targeted marketing efforts
    • Collaborate with the marketing campaign team to develop promotions, incentives, and events that drive customer engagement and retention
    • Create customer engagement templates and user journeys to nurture leads, and conversions, and support new business acquisition and retention sales revenue targets
    • Regularly monitor customer data to uncover insights, trends, and patterns
    • Configure and manage CRM systems to support various marketing initiatives and campaigns
    • Develop and maintain a test-and-learn roadmap to drive continuous improvement in CRM strategies
    • Provide actionable recommendations based on data analysis to enhance marketing strategies and customer experiences.

    Requirements:

    • Bachelor’s degree in Marketing, Business, Information Technology, or a related field
    • Minimum of 3 years of experience in CRM management, preferably in a senior or specialist role
    • Minimum of 3 years of experience in a similar role within the iGaming industry
    • Strong understanding of CRM systems, tools, and best practices
    • Experience in using Smartico or Fast Track would be an advantage
    • Proficient in data analysis tools and techniques, with experience in generating and interpreting CRM reports
    • Ability to work independently and manage multiple projects simultaneously
    • Strong command of the English language, both written and verbal
    • Ability to work on weekends depending on business requirements

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