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    Promotions Executive

    BettingJobs is partnering with a leading provider of cutting-edge gambling software solutions in their search for a Promotions Executive to join their team in Kuala Lumpur.

    Responsibilities:

    • Develop and execute promotional strategies to drive customer acquisition, retention, and engagement.
    • Plan and manage various promotions, including loyalty programs and special offers.
    • Align promotions with marketing goals and player segmentation in collaboration with marketing and CRM teams.
    • Work with design and content teams to create engaging promotional materials.
    • Analyse campaign data to optimize performance and future promotions.
    • Monitor competitors and market trends to maintain a competitive edge.
    • Manage promotional budgets to ensure cost-effectiveness and positive ROI.
    • Ensure compliance with regulations, terms, and responsible gaming guidelines.
    • Communicate promotional details to internal teams for seamless execution.
    • Contribute to new promotion ideas for revenue growth and brand loyalty.
    • Report on key promotional metrics, including conversion, engagement, and ROI.

    Requirements:

    • A diploma or degree in Marketing, Business, Communications, or a related field.
    • 2–4 years of experience in business intelligence, customer relationship management, and promotional tools.
    • Hands-on experience in planning and executing promotional campaigns across multiple channels, including email, SMS, and web.
    • A creative and strategic approach to developing engaging marketing initiatives.
    • Strong understanding of customer behaviour, acquisition, and retention strategies.
    • Proficiency in Microsoft Excel, Google Analytics, and other data analysis tools to track performance and optimize campaigns.
    • Ability to manage multiple projects in a fast-paced environment with keen attention to detail.
    • Strong analytical skills to interpret data, track key performance indicators, and drive data-driven decision-making.
    • Excellent collaboration and communication skills, with the ability to work both independently and within a team.

    Consultant

    Jack Finnie

    Get in touch