BettingJobs is partnering with a leading provider of cutting-edge gambling software solutions in their search for a Promotions Executive to join their team in Kuala Lumpur.
Responsibilities:
- Develop and execute promotional strategies to drive customer acquisition, retention, and engagement.
- Plan and manage various promotions, including loyalty programs and special offers.
- Align promotions with marketing goals and player segmentation in collaboration with marketing and CRM teams.
- Work with design and content teams to create engaging promotional materials.
- Analyse campaign data to optimize performance and future promotions.
- Monitor competitors and market trends to maintain a competitive edge.
- Manage promotional budgets to ensure cost-effectiveness and positive ROI.
- Ensure compliance with regulations, terms, and responsible gaming guidelines.
- Communicate promotional details to internal teams for seamless execution.
- Contribute to new promotion ideas for revenue growth and brand loyalty.
- Report on key promotional metrics, including conversion, engagement, and ROI.
Requirements:
- A diploma or degree in Marketing, Business, Communications, or a related field.
- 2–4 years of experience in business intelligence, customer relationship management, and promotional tools.
- Hands-on experience in planning and executing promotional campaigns across multiple channels, including email, SMS, and web.
- A creative and strategic approach to developing engaging marketing initiatives.
- Strong understanding of customer behaviour, acquisition, and retention strategies.
- Proficiency in Microsoft Excel, Google Analytics, and other data analysis tools to track performance and optimize campaigns.
- Ability to manage multiple projects in a fast-paced environment with keen attention to detail.
- Strong analytical skills to interpret data, track key performance indicators, and drive data-driven decision-making.
- Excellent collaboration and communication skills, with the ability to work both independently and within a team.