BettingJobs is working with a well-established and highly successful B2C iGaming brand with offices in London, Cyprus and Latin America as they seek to hire a Product Marketing Executive for Bingo to join their team in London.
The successful candidate will be responsible for supporting the day-to-day operations, promotions, and marketing of the online bingo product.
Responsibilities:
- Manage and update bingo content across web and mobile platforms.
- Plan, implement, and optimize bingo game schedules for an engaging experience.
- Oversee the bingo CRM cycle, including bespoke campaigns and mailers.
- Develop and manage in-game pop-ups, banners, and free ticket promotions.
- Monitor and analyze bingo room performance, promotions, and new product features.
- Work closely with CRM, marketing, and social media teams to enhance player engagement.
- Ensure all bingo promotions comply with regulatory and branding guidelines.
- Support Free-to-Play game setups, segmentation, and campaign management.
- Assist with campaign planning, execution, and compliance approvals.
- Execute promotions, ensuring clear terms, engaging copy, and creative assets.
- Provide in-depth performance analysis and market research to drive strategic improvements.
- Track key KPIs and deliver weekly and monthly reports.
Requirements:
- Proven experience in online bingo, iGaming, or a similar role.
- Strong understanding of bingo mechanics, platforms, and player psychology.
- Ability to manage multiple projects in a fast-paced environment.
- Excellent communication, collaboration, and organizational skills.
- Data-driven mindset with strong analytical skills and commercial awareness.
- Proficiency in Microsoft Office (Excel, Word, PowerPoint).
- Knowledge of industry regulations (UKGC and other key markets).
- Preferred: 2-3+ years in iGaming, experience with leading bingo software, and a background in promotions or marketing.