Upload CV
X

    PPC Specialist

    BettingJobs is working with a subsidiary of a leading gaming operator in their search for a PPC Specialist to join their new office in Tbilisi, Georgia.

    As the PPC Specialist, you will develop and implement new paid media tactics, paid social best practices, and SEO strategies for growth as well as monitoring campaign performance, analysing data, and driving ROI with ongoing optimisations and testing strategies.

    To be considered for this role, you will have 2+ years of PPC experience in the iGaming industry, as well as proven expertise in bid optimisation, campaign metrics, and managing small business budgets.

    Responsibilities:

    • Optimise a portfolio of lifestyle brand campaigns through performance improvements, competitor analysis, and keyword research.
    • Develop and implement new paid media tactics, paid social best practices, and SEO strategies for growth.
    • Collaborate with internal teams on high-converting landing pages and organic traffic management.
    • Monitor campaign performance, analyse data, and drive ROI with ongoing optimisations and testing strategies.
    • Manage medium to high-budget campaigns, adhering to budgets and analysing PPC metrics like CTR, CPL, CPA, and quality scores.
    • Conduct keyword discovery, competitor analysis, and implement SEM/SEO recommendations.

    Requirements:

    • 2+ years of PPC experience in the gambling industry.
    • Proven expertise in bid optimisation, campaign metrics, and managing small business budgets.
    • Proficiency in tools like SuperMetrics, Google Tag Manager, and Google Analytics.
    • Strong organisational, communication, and creative marketing skills.
    • Track record of delivering successful campaigns with meticulous attention to detail.

    Consultant

    Alana Moore

    Get in touch