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    Paid Social Manager

    BettingJobs are working with an innovative online casino and bingo brand, who are looking to hire a Paid Social Manager to their team in London.

    Responsibilities:

    • Manage paid social channels for designated markets, including tasks like asset development, targeting setup, and reporting.
    • Collaborate with global digital marketing managers to plan and execute successful marketing plans on Paid Social channels.
    • Coordinate with digital marketing and creative teams to produce creative assets and copy.
    • Analyse successful ads and initiate A/B testing across multiple markets and platforms.
    • Measure campaign performance against CPA and CLV targets, considering both bottom-of-funnel acquisition and brand-related metrics.
    • Drive complex strategies and mentor junior staff, while effectively communicating with non-digital stakeholders.

    Requirements:

    • 4+ years of experience in Paid Social campaign management, with expertise in Meta, X platforms, and campaign optimization.
    • Proficiency in creative briefing, ad testing, bid management, and compliance within the iGaming industry.
    • Strong analytical skills for interpreting data and making data-driven decisions, with experience using tools like Tableau and Appsflyer.
    • Excellent communication and presentation abilities, capable of conveying complex concepts to diverse stakeholders.
    • Familiarity with Paid Social platforms (Meta/X/Snap) and features, including Advantage+, and collaboration with in-house creative teams.
    • Organizational proficiency to manage multiple projects, familiarity with Microsoft products for reporting, and ability to adapt to cultural and regulatory differences in multinational settings.

    Consultant

    Alana Moore

    Get in touch