Betting Jobs are working with a well-established and highly successful B2C iGaming brand with offices in London, Cyprus and Latin America.

The company operate in 12+ online regulated jurisdictions and have roughly 50 staff in their London office who are looking to add a Paid Social Manager to their team.

Responsibilities:

• Manage paid social channels for assigned markets: handle creative briefs, asset publishing, targeting setup, campaign optimisation, and results reporting.
• Collaborate with global Paid Social and Country Managers to plan and execute monthly, quarterly, and annual marketing strategies.
• Coordinate with digital marketing and creative teams to develop visual assets and copy for campaigns.
• Analyse successful ads to inform A/B testing across platforms and markets.
• Ensure campaign alignment with CPA and CLV goals, targeting both customer acquisition and brand metrics.
• Develop and explain strategies, mentoring junior staff and educating non-digital stakeholders.
• Collaborate with data teams to optimise tracking, creating functional tracking links and landing pages.
• Localise strategies for international markets, understanding cultural and audience differences.
• Conduct quarterly competitor analysis for insights, presenting findings to stakeholders.
• Identify automation opportunities and efficiency improvements through advanced technical solutions.
• Lead internal/external meetings and compile weekly, monthly, and quarterly campaign reports.
• Prepare forecast and mid-year reforecast projections based on campaign trends.

Requirements:

• 4+ years in Paid Social campaign management, in iGaming.
• Proficiency in Meta and similar platforms; skilled in campaign setup, optimisation, and bid management.
• Experience with creative briefing, ad testing, and working with in-house creative teams.
• Strong analytical skills for data-driven decision-making; proficiency in Tableau and Appsflyer.
• Knowledge of Paid Social platforms and features.
• Excellent communication and presentation skills for diverse stakeholders.
• Skilled in balancing multiple projects; experience with Microsoft Office (Excel, PowerPoint, Word).
• Experience with LATAM/US markets; Greek market familiarity is a plus.