About Us

BettingJobs is the global leader in iGaming recruitment, partnering with operators, suppliers, and service providers across 90+ countries and 6 continents globally. We connect industry professionals with top-tier opportunities while delivering high-value insights and expertise. With a LinkedIn following of 330,000+ and a newsletter subscriber base of 110,000+, BettingJobs is one of the most influential voices in the iGaming sector.

Role Overview

The Marketing & Social Media Coordinator will play a pivotal role in expanding BettingJobs’ digital presence, creating high-impact content, and strengthening engagement with our global audience. You will support brand visibility, manage content execution, and contribute to multi-channel marketing campaigns, with a particular emphasis on LinkedIn.

Key Responsibilities

Social Media & Content Creation

• Create, schedule, and publish engaging, on-brand content tailored to our LinkedIn audience of 330,000+.
• Manage and produce content for our LinkedIn Newsletter with 110,000+ subscribers, including articles, feature pieces, and market updates.
• Develop multimedia content including graphics, short-form videos, infographics, and employer branding visuals.
• Monitor social engagement, respond to comments/messages, and foster meaningful interaction within the iGaming community.
• Maintain content calendars to ensure a consistent posting schedule across LinkedIn and additional social channels.

Marketing Campaign Support

• Collaborate on multi-channel marketing campaigns to showcase client partnerships, promote key events, and drive recruitment initiatives.
• Manage email marketing campaigns and automation workflows to increase engagement and interaction with candidates and clients.
• Coordinate marketing activities for industry events, conferences, and key company milestones, ensuring maximum visibility.
• Track industry awards and create compelling submissions on behalf of the company and consultants to enhance brand recognition.

Event Management & Stakeholder Liaison

• Plan, coordinate, and support company participation in industry events, conferences, and networking opportunities to maximise brand visibility.
• Manage logistics for events, including scheduling, marketing materials, and on-site support.
• Build and maintain strong relationships with external stakeholders, partners, and industry contacts to foster collaboration and drive engagement.
• Act as a point of contact for event-related communications, ensuring all interactions reflect BettingJobs’ brand and professional standards.
• Collaborate with internal teams to create event-related content, promotions, and post-event reporting.

Website Management & Content

• Manage and maintain the company website using WordPress, ensuring all content is up-to-date, visually appealing, and aligned with brand guidelines.
• Create and optimise website content, including articles, landing pages, and multimedia assets, to drive engagement and support marketing initiatives.
• Implement SEO best practices to improve organic search performance, including keyword research, meta descriptions, internal linking, and page optimisation.
• Monitor website performance, troubleshoot issues, and coordinate updates or improvements with developers or external agencies as needed.
• Ensure website functionality, accessibility, and overall user experience are maintained to the highest standard.

Analytics, Reporting & SEO

• Track and analyse social media and website performance metrics using platforms such as Google Analytics and SEO tools to provide actionable insights.
• Monitor website traffic, search rankings, and keyword performance, and make recommendations to improve organic visibility.
• Analyse newsletter growth, open rates, and content engagement to optimise future campaigns.
• Conduct monthly analytics audits summarising key achievements, trends, and recommendations across social media, website, and SEO performance.
• Identify opportunities to enhance content, improve user experience, and increase overall digital reach through SEO and data-driven insights.

Brand & Communications

• Ensure all outbound content aligns with BettingJobs’ tone of voice and brand identity.
• Stay informed on industry news, trends, and market developments to inform content strategy.
• Collaborate with internal teams (Recruitment, Business Development, Leadership) to highlight company achievements and industry insights.
• Liaise and maintain strong relationships with external stakeholders and press.

Skills & Experience Required

• 1–3 years of experience in social media, digital marketing, and content creation (ideally in B2B environments).
• Strong copywriting skills with the ability to adapt tone for different channels.
• Proficiency with Canva, Adobe Creative Suite, or equivalent graphic design tools.
• Experience creating short-form video content for social platforms is a plus.
• Excellent organisational skills and attention to detail.
• Data-driven mindset with the ability to interpret analytics and optimise performance.
• Ability to manage multiple projects in a fast-paced environment and work independently.
• Proven experience managing corporate LinkedIn pages or large professional audiences is desirable.
• Experience with WordPress website management, SEO, and website content creation.
• A degree in Marketing, Communications, or a related field is required.

What We Offer

• Work with one of the largest professional audiences in the global iGaming recruitment sector.
• Thrive in a creative, collaborative environment with opportunities for growth and skill development.
• Flexible hybrid working model.
• MacBook and iPhone provided to support your role.
• Access to world-class company incentives and recognition programs.
• Competitive salary and comprehensive benefits package.
• Exposure to international markets and high-profile industry events.

Please include a cover letter detailing why you believe you would be the right fit for the Marketing & Social Media Coordinator role to support your application.