BettingJobs are working currently with a very successful iGaming operator as they look to launch a new brand into the Turkish market. In hiring this role, it is hoped that the appointed individual can eventually build a team as the business grows.

Responsibilities:

• Develop and implement comprehensive marketing strategies aligned with company goals.
• Plan and manage user acquisition campaigns across digital platforms.
• Oversee retention and reactivation campaigns, including loyalty programs, promotions, and email marketing.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Monitor, analyse, and report on campaign performance using KPIs and analytics tools.
• In-depth knowledge and hands-on experience in the Turkish market is essential.
• Analyse consumer behaviour and adjust email and advertising campaigns accordingly.
• Collaborate with the product and development teams to align marketing efforts with game/betting product releases.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Manage external agencies, influencers, and affiliate partners.
• Oversee content creation, brand messaging, and ensure consistency across all channels.
• Conduct competitor and market research to identify trends and opportunities.
• Perform other duties as assigned.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years’ experience in a marketing role, with at least 3 years in a managerial role, preferably in the iGaming industry.
• Strong knowledge of digital marketing tools and trends (SEO, SEM, CRM, programmatic, etc.)
• Experience with campaign tracking, performance marketing, and user analytics.
• Excellent leadership, communication, and project management skills.
• Proactive team player with a strong ‘can-do’ attitude and a results-driven mindset.
• Creative thinker with a data-driven mindset.
• Deep understanding of attracting, converting, and retaining players.
• Familiarity with advertising regulations and responsible gaming practices.
• Proficiency in English and Turkish.