BettingJobs is working with a rapid growth alternative payments solutions provider seeking to further expand their team with an experienced Marketing Manager based in Malta or Cyprus.

Responsibilities:

• Execute marketing strategies aligned with the business goals and growth plans.
• Manage multi-channel marketing campaigns, focusing on LinkedIn, industry events, and content creation to increase engagement and brand recognition.
• Optimize the marketing budget for maximum ROI across all channels.
• Assist in positioning the group companies as leaders in fintech and iGaming through targeted marketing campaigns and consistent messaging.
• Contribute to the ongoing development of the company and its group companies’ brands to ensure it resonates with target audiences.
• Create a content strategy that includes blogs, whitepapers, case studies, and customer stories to build credibility and drive lead generation.
• Develop and oversee social media content, with a strong focus on LinkedIn, to engage B2B audiences and support business development.
• Ensure content is regularly updated and consistent across channels, including email marketing and the website.
• Coordinate the Group’s participation in key industry events, conferences, and webinars to boost brand presence and generate leads.
• Work with internal teams to create event strategies that align with marketing goals.
• Support digital marketing efforts, including SEO, SEM, and paid campaigns, to increase brand visibility and customer acquisition.
• Use data and analytics to track campaign performance and optimize future marketing activities.
• Conduct market research and analyse trends to identify new opportunities and refine marketing efforts.
• Use customer insights to develop personas and create targeted campaigns.
• Assist in PR efforts to gain media coverage and promote the Groups leadership in the fintech and iGaming sectors.
• Support the creation of press releases and external communications to maintain consistent brand messaging.