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    Marketing Executive

    Marketing Executive

    Key Responsibilities

    • Assist in the development and execution of marketing campaigns, including social media, email, and digital advertising.
    • Monitor and analyze marketing performance metrics to optimize campaigns.
    • Coordinate with the head of marketing to plan and organise B2B marketing activities.
    • Research market trends, competitor activities, and client preferences to inform content and marketing strategies.
    • Create and manage engaging content for social media, blogs, newsletters, and in-app communication.
    • Optimize content for SEO and user engagement across platforms.
    • Manage the content calendar to ensure timely delivery of campaigns.
    • Assist with event planning and coordination for gaming conferences, webinars, and virtual meetups.
    • Handle customer inquiries related to fintech gaming campaigns or promotions.

     

    Required Skills and Experience:

    • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
    • 2+ years of experience in marketing, content creation, or administration, preferably in fintech or gaming industries in B2B capacity.
    • Strong understanding of fintech and gaming trends, with a passion for both industries.
    • Excellent written and verbal communication skills.
    • Proficiency in content management systems (e.g., WordPress), social media platforms, and email marketing tools.
    • Ability to manage multiple projects with attention to detail and tight deadlines.
    • Familiarity with tools like Google Analytics, Hootsuite, Canva, or Adobe Creative Suite would be advantageous.
    • Strong organizational and administrative skills.
    • Experience with CRM systems such as HubSpot or Salesforce.

     

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