BettingJobs is working with an exciting iGaming operator who are seeking to hire a talented Marketing Copywriter to join their team remotely in the US.
Responsibilities:
Reporting to the Creative Director, you will be involved in all marketing campaigns and executions across each vertical under the overarching marketing strategy.
Collaborate with cross-functional teams to develop and execute campaigns across multiple channels and verticals.
Work across the entire campaign plan, including channels and content, ensuring it’s world-class.
Partner with the teams including affiliates, social, CRM, product, creative, and media, to build holistic campaigns.
Ensuring we leverage all campaigns, products, and promotions where applicable.
Work on a number of projects to re-invigorate new forms of strategies to improve customer perceptions and acquisition, and drive revenues.
Develop and manage budgets for all initiatives and ensure that all projects are completed on time and within budget.
Stay up to date with emerging trends in the industry and audience preferences and make recommendations for new initiatives.
Copy across wide range of channels and projects including web site copy, landing pages, email copy, SEO content, new product launches, new promos and campaigns, social media, brand films and scripts, and digital paid media.
Requirements:
5+ years of experience in iGaming in product marketing, with a focus on sports, casino, and lottery, and crypto.
Strong understanding of marketing and campaigns, market research, and competitive analysis.
Ability to manage multiple high-priority projects in a fast-paced setting.
Driven, passionate, and determined, a self-motivator with a knack for problem-solving.
Have already proven your skills with successful media campaign development from scratch.
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