BettingJobs is partnering with our client, a leading technology brand within the iGaming industry, in their search for a In-App Media Buyer to join their team in Israel or Limassol.

The successful candidate will be responsible for planning, managing, and optimising in-app advertising campaigns with the aim of acquiring high-quality users, driving app installs, and maximising ROI for mobile apps. The role requires expertise in strategic media placements and performance metrics analysis to continually optimise campaign outcomes.

Responsibilities:

• Develop and execute in-app advertising strategies aimed at user acquisition and retention.
• Plan, buy, and optimise in-app media campaigns across various DSPs and ad networks.
• Monitor campaigns and adjust them based on key performance metrics like CPI, ROAS, and retention.
• Analyse and report on campaign performance with actionable insights.
• Collaborate with creative teams to develop tailored ad creatives.
• Stay updated with trends in the mobile advertising space.
• Manage budgets and optimise media spend for maximum ROI.
• Conduct A/B testing and experiments to optimise creatives, targeting, and bidding strategies.

Requirements:

• Proven experience in in-app media buying or a similar role in mobile marketing.
• Strong understanding of mobile app user acquisition and in-app advertising ecosystems.
• Proficient with in-app advertising platforms (AppLovin, IronSource, AdMob, etc.).
• Analytical mindset and data-driven approach to decision-making.
• Familiarity with tools like Adjust, AppsFlyer, or Firebase.
• Ability to manage multiple campaigns in a fast-paced environment.
• Strong communication and teamwork skills.

Nice to have:

• Experience with large budget management and scaling app growth.
• Prior experience with programmatic buying platforms.
• Passion for mobile technology and gaming apps.
• Gambling experience is essential.
• Fluency in Spanish is an advantage.