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    Head of Social Media

    BettingJobs is working with a well established iGaming operator seeking to grow the team with a creative and data focused Head of Social Media.

    This role will be based full time in the San Jose HQ, relocation supported. No remote option.

    Head of Social Media

    We are looking for a highly experienced iGaming Head of Social Media, to build and lead a world-class social media team. You will have built social media teams covering all annual marketing calendar events and launches across Sports, Casino, Lottery, and Horses.

    Job Responsibilities

    • Reporting to the CMO, you will be driving all social media strategy, creative, and execution across each vertical under the overarching marketing strategy.
    • Collaborate with cross-functional teams to develop and execute campaigns across multiple channels.
    • Build and lead a team of social media and community managers in a multi-vertical environment.
    • Build the entire social media team and strategy including the channels, tools, and content, ensuring it’s world-class.
    • Ensuring we leverage all campaigns, products, and promotions where applicable.
    • Work on a number of projects to re-invigorate new forms of strategies to improve customer perceptions and engagement, and drive revenues.
    • Analyse and interpret the performance of social media campaigns, identifying areas of improvement to optimize campaigns by using A/B tests and insights from the BI/Analytics team.
    • Weekly, monthly & quarterly reporting on social media performance against quarterly KPI’s.
    • Develop and manage budgets for social media initiatives and ensure that all projects are completed on time and within budget.
    • Leading your team to ensure that they are motivated, they perform and grow as social media professionals.
    • Stay up to date with emerging trends in social media and audience preferences, and make recommendations for new initiatives.

    Job Requirements

    • 8+ years of experience in iGaming in social media, with a focus on sports, casino, and lottery, and crypto.
    • In-depth knowledge and application of content marketing theory.
    • Demonstrated understanding of social media platforms, their unique audiences and how to use them to maximize branding and marketing efforts.
    • Must be creative and analytical and results-driven with a strong desire to test, re-evaluate, optimize, and test again.
    • Ability to manage multiple high-priority projects in a fast-paced setting.
    • Driven, passionate, and determined; a self-motivator with a knack for problem-solving.
    • Have already proven your skills within successful social media campaign development from scratch.
    • Outstanding Project Management skills that will help you to develop and drive forward new projects while always having an overview and foreseeing the next steps for reaching the set goals.
    • A team builder and company creative collaborator.
    • Fully proficient in written and verbal English.
    • Bachelor’s degree in business administration, marketing, or related field
    • N.B. Ability to relocate to Costa Rica to join the rest of the team. No remote work.


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